News

Saturday, May 12 – 12:00-5:00pm

Lucero Olive Oil’s Second Annual Spring Bloom Event

Grab your picnic baskets and join the Lucero Family for a day at the Mill.

Lucero Olive Oil proudly announces our Second Annual Spring Bloom Event on Saturday, May 12th; from 12:00-5:00pm. Come and celebrate the olive bloom with a picnic and a tour of the groves guided by Dewey and Bobby Lucero. Visit with friends and family and learn more about the olive bloom.

In addition to tours of a century old olive grove there will be wine tasting, guided olive oil tastings and mill tours, a kid zone and the picnic. The grove tours will begin at the mill, travel down to the grove then return to the Lucero Mill at the end of the tour. Dewey and his Father Bobby will explain the bloom and answer questions about olive culture in Tehama County.  Local artisan food vendors will be there offering their wares to supplement your picnic baskets’ spread to share with friends and family. A local live band will fill the air with music throughout the day.

Please join the Lucero family to celebrate the bloom and our rich family history in olives.

2nd Annual Spring Bloom Event 2012

Spring Bloom Event Schedule
Saturday, May 12th, 2011
Noon-5pm

Day Timeline:
12pm – Spring Bloom Open
12-4pm – Mill tours running (every 20mins)
12-4:30pm – Wine Tasting (additional fee)
12:30pm – Ancient Grove Tour #1 (reservations required)
1:15pm – Lucero Family Welcome to the picnic with Dewey Lucero
1:15pm – Super High Density Grove Tour – Off-site and bus departs from Lucero Mill (reservation required)
1:30pm – Ancient Grove Tour #2 (reservations required)
1:30pm – Live Music – Tom Drinnon & Dueces Wild (1hr. set)
1:45pm – Olive Oil Panel - discussion/tasting
2:30pm – Ancient Grove Tour #3 (reservations required)
2:45pm – Super High Density Grove Tour – Off-site and bus departs from Lucero Mill (reservation required)
3:00pm – Live Music – Tom Drinnon & Dueces Wild (1hr. set)
3:15pm – Olive Oil Panel - discussion/tasting
3:30pm – Ancient Grove Tour #4 (reservations required)
4:30pm – Wine closes
4:30pm – Food closes
4:30pm – “Lucero Thank You” for celebrating the olive bloom
4:30pm- Ancient Grove Tour #5 (tentative)
5:00pm – Event concludes

Tour times - reserve your spot now!

1) Ancient Grove Tour:

Tour of century old olive grove guided by Dewey and his Father Bobby, which will include an explanation of the bloom and answer questions about the olive culture. These tours will depart from the mill on a trailer and return following the tour.

12:30pm – Ancient Grove Tour #1
1:30pm – Ancient Grove Tour #2
2:30pm – Ancient Grove Tour #3
3:30pm – Ancient Grove Tour #4
4:30pm- Ancient Grove Tour #5 (tentative)

2) Super High Density Grove Tour:

These tours will depart from the mill on a bus and travel to our grove outside of Corning (10mins north of Corning) where you will tour and learn about the grove with Brian Crane. The super high density grove is the new variety that is planted like grapevines and our mechanical harvester will be on display. The tours will return to the mill and will take about 1hr. 15mins.

1:15pm – Super High Density Grove Tour
2:45pm – Super High Density Grove Tour

List of vendors and wineries

Food Vendors:

Turri Family Farms

Blush Catering

Lucero Mill Pizzas

Local Artisan Food Vendors:

Bianchi Orchards – Los Molinos, Ca

Droga Chocolate Confections – Southern California

From the Hearth Bakery & Café – Redding, Ca

Lucero Organic Strawberries – Lodi, Ca

Skylake Ranch Pomegranates – Chico, Ca

Turri Family Farms – Flournoy, Ca

Lucero Olive Oil Ice Cream Parlor

Local Wineries:

Algers Vineyards – Manton, Ca

Alpen Cellars – Trinity Center, Ca

Bertagna – Chico, Ca

Cedar Crest Vineyards – Manton, Ca

Dakaro Cellars – Whitmore, Ca

Gale Vineyards – Durham, Ca

Indian Peak – Manton, Ca

Matson Vineyards – Redding, Ca

Mount Tehama Winery – Manton, Ca

New Clairvaux Vineyard – Vina, Ca

Event parking:

Event Parking will be available off-site at the Love’s Travel Stop at 2120 South Avenue and Linnet’s Tire Shop at 1090 99W with shuttle bus service to and from Lucero Olive Oil. The shuttle service will begin at Noon from each location at designated Lucero shuttle pick-up locations. The shuttle service will conclude at 5:30pm.

DATE: Wednesday, April 25, 2012
FOR IMMEDIATE RELEASE

LUCERO WINS TOP PRIZE IN JAPANESE COMPETITION
Corning, CA – Last week 140 extra virgin olive oils from 16 countries competed in the first international EVOO competition held in Japan.

Awards were determined by 12 judges from Spain, Italy, Turkey, Israel, Australia, the United States and Japan.

Lucero Olive Oil received one of only five Premier Awards, for the 2011 Arbequina.  The Premier Award was bestowed on the top five gold medalists of the 32 gold medals awarded in the competition.  Lucero also took home three Silver Medals for Ascolano, Sevillano and Miller’s Blend.

Dewey Lucero received the Gold and Premier awards in person at the Olive Japan Marché at Futako Tamagawa Rise in Tokyo by the event organizer, Chairman Toshiya Tada of the Olive Oil Sommelier Association of Japan and Mr. Junichi Ishida, a famous actor, who is the 2012 Olive Ambassador for Olive Japan.

Lucero Arbequina - Awarded "Premier" in Japan

This is the latest in several big wins for Lucero.  Earlier this month Lucero took home four gold medals, including two best of class along with four silver medals at the Yolo County Fair.  Lucero was also awarded a gold medal at the LA County Fair.

The Lucero family has cultivated olives in Corning, California since 1946, sharing good olive oil with friends and family everyday.  Today, Lucero is sold on line, from their catalogs, and in their store next to the mill in Corning.  Their oils and vinegars are also available via over 1,000 of the top specialty stores in the United States and Canada, and for discerning customers in Japan.

Celebrating our Winning Arbequina in Japan

□ OLIVE JAPAN organizer = The Olive Oil Sommelier Association of Japan (OSAJ)

Association: Founded: Capital: Headquarters:

The Olive Oil Sommelier Association of Japan July 9th, 2009
Trust Fund pooled by Founders and Associates 3-4-1, Kyobashi, Chuo-ku, Tokyo 104-0031, JAPAN

Chairman of the Board: Association Members: Website: OSAJ -

Tel. 03-3271-0808 Fax: 03-3272-8755 Toshiya Tada
approx. 500 members as of April 1st, 2012

http://www.oliveoil.or.jp/
OLIVE JAPAN - http://OliveJapan.com/en/

Contact: info@oliveoil.or.jp

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For more information, contact

Lucero Olive Oil, LLC
877-330-2190
dlucero@lucerooliveoil.com

or visit

lucerooliveoil.com
Facebook | Blog

Woohoo...Results are in!

Yolo County Fair Olive Oil Competition: 4 X GOLD!

Ascolano – Gold & Best in Class
Meyer Lemon Crushed – Gold & Best in Class
Miller's Blend – Gold
Sevillano – Gold

Koroneiki – Silver
Arbequina 3 Start Blend – Silver
Anthony's Blend – Silver
Arbosana – Silver
Mandarin Crushed - Bronze

The results are in...

Lucero Ascolano Extra Virgin Olive Oil was awarded the most prestigious award in California Saturday night, in the California Olive Oil Council's 2012 olive oil competition:

"BEST OF SHOW" - Large Producer Division

Dewey - Best of Show - Ascolano - March 3, 2012

This award makes Lucero Ascolano the most awarded olive oil in North America, and Lucero's most awarded mono-varetial Certified Extra Virgin Olive Oil since starting the company in 2005.  Ascolano is known for it's tropical "fruity" flavors like peaches, pineapple and apricot.  "A definite standout in a crowd" - says Dewey.

The Lucero Team is proud to accept this award amongst a tough field of top olive oil producers in California.

"We are passionate about what we do" - The Lucero Team.

In honor of Mardi Gras!

Ingredients

• Lucero Green Olive Tapenade
• 2 (7 1/2-by-3-inch) pieces of focaccia bread, halved lengthwise
• 4 ounces sliced mortadella
• 2 1/2 ounces sliced hot soppressata
• 2 ounces sliced Genoa salami
• 2 ounces sliced Italian Ham
• 2 ounces sliced provolone cheese
• 2 ounces sliced mozzarella  cheese
• 1/4 pound arugula
• 1 tablespoon Lucero Ascolano Extra Virgin Olive Oil
• 1 tablespoon Lucero Traditional Balsamic Vinegar
• 1 teaspoon freshly squeezed lemon juice
• Coarse salt

Directions

1. Preheat a Panini press to high heat. Spread Lucero Green Olive Tapenade over cut sides of bread.
2. On one half of each piece of focaccia, layer 2 ounces mortadella, 1 1/4 ounces soppressata, 1 ounce salami, 1 ounce ham, 1 ounce provolone cheese and 1 ounce mozzarella cheese. Place second half of bread over meats and cheeses and transfer to panini press. Press until heated through, 4 to 5 minutes.
3. Meanwhile, place arugula in a medium bowl. Drizzle with the Lucero Ascolano Extra Virgin Olive Oil, Lucero Traditional Balsamic Vinegar and lemon juice; season with salt and toss to combine.
4. Remove sandwiches from press and cut each in half. Serve immediately with arugula.

DATE: Sunday, January 15, 2012

FOR IMMEDIATE RELEASE

AUTHOR TOM MUELLER VISITS LUCERO OLIVE OIL FOR BOOK SIGNING

Corning CA - The olive oil industry’s new “game changer” author and investigative reporter Tom Mueller will be visiting Lucero Olive Oil’s tasting room in Corning on Wednesday, January 18, 2012 for a brief presentation and book signing of his new book, “Extra Virginity: the Sublime and Scandalous World of Olive Oil.”

Mueller is well known for his 2007 New Yorker article, “Slippery Business: the trade in adulterated olive oil.”

Mueller’s book, “Extra Virginity: the Sublime and Scandalous World of Olive Oil” was released in late 2011 making a remarkably huge splash in the food industry.

According to Mueller’s blog, extravirginity.com, the book exposes a story of fraud, deception and crime in the world of olive oil and defends the oils that deserve to be called “extra-virgin.”

“We are honored to host Tom at the Lucero tasting room. We share the same passion as Tom and believe his new book has the potential to be the ultimate game changer in not only the California olive oil industry, but worldwide as well,” said Dewey Lucero, owner of Lucero Olive Oil.

Mueller fell in love with the romantic side of olive oil, and since it has become his passion. He advocates knowing where your olive oil comes from and wanted to visit the Lucero Family to get to know them and learn more about their olive groves, mill and taste their oils, as well as learn more about the "Olive City, Corning California."

The event will begin at 5 pm in the Lucero Tasting Room in Corning, with a brief introduction by Lucero and a presentation from Mueller followed by a spectator question and answer session. A mill tour will then be available, as well as media interviews with Mueller. Following will be a book signing where fifty copies of Extra Virginity will be available to be signed by Mueller.

A limited quantity of signed books will be available for preorder by phone beginning Monday, January 16^th. Call 877-330-2190 to reserve a signed book.

In addition to meeting the author and receiving a tour of the olive oil mill, guests will enjoy an evening of hors d'oeuvres and olive oil tasting. The store will also be open to guests to purchase Lucero olive oils, vinegars, tapenades, mustards and other fine products.

###

For more information, contact
Lucero Olive Oil, LLC
877-330-2190
mail@lucerooliveoil.com

or visit

lucerooliveoil.com
Facebook | Blog

December 12, 2011- Dewey Lucero and Lucero Olive Oil will be featured on the Cooking Channel’s Pitchin’In airing December 29, 2011.

The Cooking Channel’s series, Pitchin’In, is hosted by Chef Lynn Crawford. Lynn Crawford is a top Canadian chef who travels the world to experience firsthand how fresh food is grown and processed.  She came to Tehama County to work an olive harvest and see how olive oil is harvested and processed.  Dewey Lucero, his father Bobby, and Grandfather Tony were thrilled to share their experience in producing olive oil with Lynn.  Chef Lynn was an enthusiastic worker who conquered her fear of heights while using an orchard ladder to help pick enough lives to make fresh olive oil.  Chef Lynn then produced a gourmet meal for the Lucero’s and other local enthusiasts, using the oil she helped produce.

Chef Lynn also found time to venture over to New Clairvaux to experience how the Monastery makes its premier wines. It’s going to be an exciting show to savor!

About the Series: Canada’s Top Female Chef, Lynn Crawford is known for creating delicious meals in the kitchen. Chef Lynn’s passion to find the most delicious and freshest ingredients has led her to local farmers markets and directly to farmers. To view her upcoming series visit www.cookingchanneltv.com

Hi Olive Oil LOVERS!

There have been comments all over the internet about the Tom Mueller NPR Interview (link).  Adulterated & Subpar Extra Virgin Olive Oil being sold as Extra Virgin is a very BIG issue world-wide, and it has been going on for years!  UC Davis produced a report (read here) last year, which showed that nearly 70% of Extra Virgin Olive Oils on grocery store shelves in California were in fact not Extra Virgin, they were adulterated or did not meet EVOO standards.  Lucero was one that was tested, and showed to be superior quality in this report, and proved to be 100% EVOO.

Lucero Olive Oil LLC, and many other California Olive Oil producers are certified by the COOC, California Olive Oil Council (link), which insures that the olive oil produced, and going into bottles, is in fact 100% Extra Virgin.  Each year of production, the COOC tests all of our oils, using a chemical analysis and a taste test panel of experts to certify that it is the “real deal".  You have to look for the COOC seal on bottle labels (like ours)!

Dewey Lucero, 12/14/2011

Lucero Olive Oil is proud to announce the 1^st Annual “Winter Crush” taking place at Lucero Olive Oil’s mill in Corning, California.

The event will be held on Saturday, December 10, 2011 from 10:00am-4:00pm. Attendees will experience making olive oil first hand while savoring the aromas of the citrus crush. As a producer, Lucero Olive Oil’s citrus crush oils have won numerous awards and seeing this process is a unique experience you won’t want to miss. Fresh citrus is added to the olives before they are crushed producing a zesty Meyer lemon or mandarin orange flavor in the extra virgin olive oil.  “I see our mill manager, Larry Treat, breathing in the fresh olive oil aromas… eyes closed, and a big smile on his face,” said Dewey Lucero.

After you finish watching the citrus crushed olive oil being made, see how it’s used by top local chefs.  Cooking demonstrations will be available at 11:30am, 1:00pm, and 3:00pm by head chefs from CR Gibbs of Redding and Farwood Bar and Grill in Orland; using Lucero Meyer Lemon, Mandarin and Olio Nuovo olive oils.  Bobby Lucero, Dewey’s Dad, will be on stage sharing special Lucero family recipes as well!

Additional activities will be going on throughout the event.  A market place featuring local vendors will be open all day showcasing products grown and produced right here in Northern California.  Carol Firenze, author of the “Passionate Olive” will be on hand to talk olive oil and sign copies of her book.  Live music will be provided by Johnny and the Bootleggers and food vendors will be selling an array of dishes.

See how olive oil is made first hand, and experience the citrus crush at Lucero Olive Oil’s 1^st Annual “Winter Crush,” Saturday, December 10^th, 2011 from 10:00am-4:00pm. For more information about this event please call 530-824-2190.

Tell us you are attending

Event Details:

Mill Tours & Cooking Demos

11:30am Cooking Demo by C.R. Gibbs

1:00pm Cooking Demo by Farwood Bar & Grill

3:00pm Cooking Demo by Bobby Lucero (Dewey Lucero’s dad)

Marketplace The Marketplace will feature local vendors showcasing products grown and produced right here in Northern California.

Open from 10:00am– 4:00pm

Informational Booths:

• Slow Food
• Buy Fresh Buy Local
• Black Butte Triathlon
• Kid’s Zone

Local vendors:

• Tin Roof Bakery
• Bianchi Orchards
• Skylake Ranch Pomegranates
• Turri Farms
• Chocolate Duck
• Tri-L Mandarin

Winter Crush Accommodations:

Holiday Inn Express
3350 Sunrise Way
Corning, Ca 96021
(530) 824-6400
Special Rate: $79 per night
Promo Code: Lucero Olive Oil

Best Western Plus - Corning Inn
910 Highway 99W
Corning, Ca 96021
(530) 824-5200
Special Rate: $79 per night
Promo Code: Lucero Olive Oil

Each year, olive growers along with their friends and families eagerly anticipate the first olive oil of the season, straight from the mill. The olives are milled within hours of harvesting to ensure the highest level of freshness and quality. Bottling takes place that day, capturing the rich and fresh flavors of the olive oil.  Special clear bottles are used to emphasize the unique buttery golden green color, which only new olive oil can attain.

Olio Nuovo is produced using locally hand harvested fruit from Corning, California; it is the freshest, tastiest, and healthiest EVOO you can get without standing at the mill yourself!  Nuovo has a cloudy golden color with a slight green hue and thick consistency. The flavor is rich and smooth with apple and artichoke undertones. Its finish is a robust olive flavor with a slight peppery kick.  Nuovo is available for a limited time and is being released by Lucero Olive Oil on Monday, October 31^st. Olio Nuovo will be available to purchase at the Lucero retail store in Corning, California.

Olio Nuovo is an example of premium California extra virgin olive oil and expert milling that encompasses the highest of standards set forth by the California Olive Oil Council (COOC). The COOC was established to foster and promote firm restrictions on extra virgin olive oil to guarantee quality for consumers. California’s olive oil industry has achieved superior results due to significant improvements in production methods, rigorous tasting standards set forth by the COOC panel of certified tasters, and rigorous COOC laboratory analyses. California produces many of the highest quality extra virgin olive oils in the world. Support the COOC seal and your local producers of Northern California.

Lucero’s Olio Nuovo will also be featured at their 1^st Annual “Winter Crush,” Saturday, December 10^th, 2011 from 10:00am-4:00pm. To learn more about Olio Nuovo, visit Lucero Olive Oil for tours and tastings.

Lucero Olive Oil receives honors for the 2011 Napa Valley Olive Oil Competition.

Lucero Olive Oil strikes gold at the 2011 Napa County Fair. The Napa Valley Olive Oil Competition highlights the Napa County Fair’s focus on the culinary bounty of the area and was open to all California producers of extra virgin and flavored olive oils.

Lucero’s Three Star Arbequina Extra Virgin Olive Oil won "Best of Class"; Sevillano Extra Virgin Olive Oil, Ascolano Extra Virgin Olive Oil, Miller's Blend Extra Virgin Olive Oil, and Crushed Mandarin Orange Olive Oil all won gold.

“The California Olive Oil Industry has set high standards for quality olive oil and we are proud to be among the top producers in California. Winning Best of Class is an honor,” said Dewey Lucero.

Lucero products have won 120 statewide and international awards since opening their doors in 2005. Virtually every extra virgin and flavored olive oil offered by Lucero is an award winner.  If you would like to try any of their award winning olive oils stop by the Lucero Mill and retail store for an Olive Oil Tasting and a tour of the Mill.  The Mill and store are located at 2120 Loleta Ave, in Corning, California.  You can also purchase them online as well.

2^nd Saturday at the Mill

Experience a night out at the conclusion of the 2^nd
Saturday at the Mill event series, featuring Movie at the Mill Saturday,
August 13, 2011, from 6:30-9:30pm.

Lucero Olive Oil and Slow Foods Shasta Cascade are pleased to present the first movie showing at Lucero Olive Oil’s Mill in Corning, California. The featured movie, Truck Farm, is a documentary about the importance of agriculture and sharing the experience of a rural lifestyle in an urban environment. Witness the inspiration of a single idea that evolved into a fleet of 25 trucks across the nation; “a simple concept with a big impact, Truck Farm”. Do not forget to bring your lawn chairs to this outdoor movie experience.  To learn more about the featured movie visit www.truck-farm.com.

Don’t miss the chance to watch the movie and discover how popcorn tastes with your favorite olive oil drizzled over the top. It’s a treat you won’t want to miss.

If you want to pass on the movie; come out anyway, there will be plenty to keep you entertained. Chocolate, candied and glazed walnuts from Bianchi Orchards; fresh honey ale, ale and dark ale from Feather River Brewery; mouthwatering tomatoes from Julia’s Fruit Stand; delicious wines from Tehama Oaks Winery; fresh bread from Tin Roof Bakery and grass feed beef from McKenzie Ranch Natural Beef will be available throughout the evening.

The event series is open to all guests.  The movie, vendor sampling, and popcorn are FREE to attendees.  Wine and beer tickets may be purchased at the event.

About Event Series: The 2^nd Saturday at the Mill event series was developed by Lucero Olive Oil and Slow Foods Shasta Cascade to support sustainable food from local producers. This event series gives you a chance to experience what our community has to offer with friends and family.  Movie at the Mill will conclude a successful first season.  Lucero and Slow Foods Shasta Cascade look forward to continuing and expanding this series in the summer of 2012.

Stop by and see Lucero Olive Oil at the 33^rd Annual Gilroy Garlic Festival

Corning, CA – July 11, 2011 Third generation olive grower Dewey Lucero and his team are back in Gilroy, CA for the 33^rd Annual Gilroy Garlic Festival.

Lucero Olive Oil will be back on the famous “Garlic Avenue” July 29, 30, and 31 showcasing their Roasted Garlic Olive Oil. The Gilroy Garlic Festival is anything and everything garlic and Lucero is proud to be a part of this year’s celebration. Stop by and talk olive oil with Dewey Lucero at their tent on “Garlic Avenue,” or watch him on stage
with celebrity Chef Ryan Scott on Sunday, July 31, as they tantalize your taste buds with a delightful recipe. Try not to miss the Cook Off from 10am-12pm on Saturday and the Garlic Showdown 12pm-2pm on Sunday. “I am excited to be involved in these cook offs and food demonstrations.  I've never done anything like this before,” said Dewey.

Lucero will be offering their full range of products; single varietal, heritage blend and flavored olive oils as well as their traditional and flavored balsamic vinegars.  A selection of table olives and tapenades has been added to the product line this year.  The Lucero team will be delighted to share their favorite product combinations and recipes so be sure to stop by and enjoy samples from the Lucero Line.

Today, Lucero’s products have won 113 statewide and international awards. Virtually every olive oil offered by Lucero is an award winner. Lucero products are available at www.lucerooliveoil.com, as well as from the Gilroy Garlic Festival July 29, 30, and 31, 2011.

Four fantastic flavors...NEW to the Gilroy Garlic Festival Mercantile store.

Produced by Lucero Olive Oil and available at mercantile store at the Gilroy Garlic Festival.

Meal at the Mill

Saturday July 9, 2011 – 6:30 to 8:30pm

Farwood Bar & Grill presents

MENU

Grilled Locally-Made Sausages

Tom Ball Meats - Orland, Trio of Mustards (Lucero)

House-made sauerkraut

Marinated Roast Pork TenderLoin

Skylake Ranch Pomegranate Marinade and Glaze

Summer Squash, Tomato, & Feta Gratin

Yancy’s summer squash & tomatoes,
Pedrozo Feta, Oregano, & Lucero Ascolano Olive Oil

Bruschetta

Grape tomatoes, Ten Point Farm green
garlic, Lucero Meyer Lemon olive oil, basil, Pedrozo Feta, & Lucero olives

Crostini– Lucero Garlic Olive Oil

Trio of Tapenades

Lucero: artichoke lemon; roasted tomato;
and black olive baguettes, bread sticks, & crostini

Fresh Blueberry Peach Cobbler

Yancy’s peaches, fresh whipped cream

The Lucero Spring Bloom event was a huge success! We hope you can join us for a Lucero event in the future. Here are some images from the day.

The hard work has paid off. Lucero Olive Oil has a beautiful retail location in Corning, CA. Showcasing a self service olive oil tasting bar with Mill tours available year round. When traveling through Northern California stop by to experience a selection of oils, vinegars, tapenades, mustards, and table olives that will thrill your palate. Open 7 days a week 9:00am-5:00pm.

Please come visit us soon!